Our Story: The Eltenaj Lifestyle

Resortwear All Year Round

At Eltenaj, we believe that the sun shouldn’t be a seasonal guest. We were founded on a simple, liberating mission: to provide high-end resortwear 365 days a year. We design and select for the woman who finds her peace by the water, who treats every weekend like a getaway, and who understands that "The Soft Life" is more than a trend—it’s a commitment to oneself.

The Eltenaj Aesthetic

Our collection is an intersection of effortless femininity and architectural detail. From the intricate cut-outs of our Rose Violet Halter Maxi to the sophisticated pleats of our Sage Travel Sets, every piece is chosen to celebrate the silhouette.

We prioritize textures that feel like a second skin—breathable cottons, shimmering satins, and organic wovens. We don't believe in the clutter of fast fashion. Instead, we offer a high-end, limited-batch approach. When you wear Eltenaj, you are wearing a look that is as exclusive as the destination you’re traveling to.

Meet the Founder

"I created Eltenaj for the woman who lives for the 'out of office' reply. I wanted to build a brand that spoke to those of us who feel most like ourselves when we are near the ocean, regardless of what the calendar says.

For me, Eltenaj is about the ritual of dressing for a life you love. I spend my time obsessing over the details—the way a fabric moves in the breeze, the perfect shade of mocha satin, and the gold accents that catch the light at sunset. Every piece in this collection is something I personally believe in; it’s my way of helping you curate your own permanent vacation."

— Juelle Alexandra, Founder

The Three Pillars of the Soft Life

1. Intentionality: We don't follow trends; we create a timeless resort uniform that stays relevant year after year.

2. Versatility: Our pieces are built for the transition. A dress that works for a morning boat ride should be the same dress that commands the room at a five-star dinner.

3. Exclusivity: By keeping our drops small and our quantities limited, we ensure your style remains uniquely yours.