About Us

Eltenaj is a resortwear lifestyle brand rooted in intention, femininity, and freedom. We design and curate vacation-inspired pieces for women who want to feel good in their clothes — not just on trips, but every single day. Whether you're booking your next getaway or bringing the resort vibe to Target runs and coffee dates, Eltenaj is here to make sure you show up soft, stylish, and confident.

This brand is personal. I created Eltenaj in honor of my late grandmother, Janet — the name “Tenaj” is Janet spelled backward. She was grace, strength, and elegance personified, and I wanted to build something that carried that spirit forward. I originally launched under a different name, but after facing trademark infringement that forced me to shut everything down, I made the decision to rebuild — this time with even more purpose.

I’m a mom, a wife, and a fashion girl to the core. I’ve worked in retail and e-commerce for over a decade, and I know what it takes to make beautiful clothes, but also how important it is to feel at home in what you wear. I wanted to create a brand that reflects where I am in life now — a little softer, more intentional, and completely aligned with the woman I’m becoming. That’s the heartbeat of Eltenaj.

Every collection is designed to give you that “vacation feeling” — even if you’re just stepping out for groceries. Our pieces are feminine, effortless, and versatile, with soft fabrics, flattering silhouettes, and thoughtful details. We ship fast from our Miami warehouse and offer limited runs of each style, because we believe in quality over quantity.

At Eltenaj, we believe in:

• Dressing for the life you’re manifesting.
  
• Wearing color like it’s your birthright.
• Showing up soft, even when the world is hard.

We are proud to be a Black woman-owned brand and part of a new wave of businesses redefining what luxury and softness look like. Our community, the Eltenaj Beach Club, is made up of women who are creating their own versions of the soft life — with style, with ease, and with no apologies.

So if you're looking for year-round resortwear, feminine vacation dresses, and a brand that gets your lifestyle — you're in the right place.

This is Eltenaj.

Soft. Intentional. Always in season.

XO, Juelle