About Us

Eltenaj is a resortwear lifestyle brand created to bring the feeling of vacation into everyday life. Our pieces are designed for women who want to embody ease, confidence, and intention — whether they’re boarding a flight, stepping into a brunch, or simply moving through their day with style.

This brand is deeply personal. I created Eltenaj in honor of my late grandmother, Janet — the name “Tenaj” is Janet spelled backward. She embodied grace, strength, and elegance, and I wanted to carry that spirit forward in every detail. After launching under a different name and facing trademark challenges that forced me to shut everything down, I rebuilt with even more purpose and clarity.

I’m a mom, a wife, and a fashion girl to the core, with over a decade of experience in retail and e-commerce. I know how powerful it feels when clothing fits not just your body, but your lifestyle. Eltenaj reflects where I am in life now — softer, more intentional, and aligned with the woman I’m becoming. That’s the heartbeat of everything we create.

Our collections are designed to give you that vacation feeling year-round. With effortless silhouettes, soft fabrics, and versatile designs, each piece is thoughtfully crafted to help you embrace your version of the soft life. We release in limited runs to honor quality over quantity, and we ship directly from Miami with love.

At Eltenaj, we believe in:

• Dressing for the life you’re manifesting.

• Wearing color like it’s your birthright.

• Showing up soft, even when the world feels hard.

We are proud to be a Black woman-owned brand, part of a new wave redefining what luxury and softness look like. Our community, the Eltenaj Beach Club, is made up of women who are curating lives filled with ease, intention, and style — no apologies.

If you’re looking for year-round resortwear, vacation-ready dresses, and a brand that celebrates who you are becoming, you’re in the right place.

This is Eltenaj.

XO, 

Juelle Alexandra