Soft Life Summer Begins: Day 1 of 30 Dresses in 30 Days

I’m so excited (and a little nervous) to officially kick off the 30 Dresses in 30 Days challenge.

This month, I’ll be showing up every single day to style a different dress from my brand, Eltenaj, and take you behind the scenes of what it really looks like to build something from the ground up.

Truthfully, I almost didn’t do this.

After launching with little traction, there were days I questioned everything—especially this dream. But instead of backing down, I decided to try something bold, creative, and honest:
A personal challenge to reconnect with my brand, my community, and my soft life energy.

👗 Day 1: Fiesta Tribal Bow Tie Flowy Maxi Dress

To start, I chose one of my favorite pieces: the Multi-Colored Fiesta Tribal Maxi Dress. This dress is vibrant, fun, and full of movement—just like I want this season to feel.

It's the kind of piece that makes you feel instantly dressed up without doing the most. Whether you're headed on a summer vacation or out for a date night, this dress brings the energy without needing to add much else.

✨ Details:

• Adjustable bow ties

• Stretchy, comfortable bust

• Flowy fit from the waist down

• True to size

• Only 5 available—and once they’re gone, they’re gone!

I'm wearing this today with our Gold Seashell Coin Purse to complete the look. I love how it adds that little touch of beachy glam without overpowering the print.

This challenge is bigger than fashion—it’s about showing up, telling the story, and embracing the soft life in every way. Thank you for being here with me.

If you’ve been watching Eltenaj from afar, this is the perfect moment to join in.

🛍 Shop the Fiesta Maxi Dress here
🎥 Follow along on Instagram @shopeltenaj